Understanding Funnel Dynamics: Adding Steps Boosts Entrances
How can it be that I get more funnel entrances if I add another step to the funnel and don't change anything else?
How can it be that I get more funnel entrances if I add another step to the funnel and don't change anything else?
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This behavior in Mixpanel funnels can be explained by the concept of "loose ordering" in funnel analysis. According to the Mixpanel documentation on Funnels, users can complete the steps you designate in your funnel in a loose order. This means that a customer can engage in other actions in between funnel steps, as long as they complete all the funnel steps in order.When you add another step to the funnel without changing anything else, you might be capturing more users who have completed the new step in addition to the original steps, even if they did so in a different order or with other actions in between. This can lead to an increase in funnel entrances.For example, if your original funnel was A -> B -> C, and you add step D to make it A -> B -> C -> D, you might now be including users who performed these steps in sequences like: 1. A -> B -> C -> D 2. A -> B -> D -> C 3. A -> D -> B -> CAs long as users complete all the steps within the specified conversion window, they will be counted in the funnel, potentially increasing the number of funnel entrances.It's important to note that this behavior depends on your specific funnel configuration, including settings like conversion window, counting method, and conversion ordering. If you need more precise control over the funnel order, you might want to consider using the "Specific Order" option in the conversion ordering settings, which requires users to complete each funnel step in the exact order you define.
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