Plotting Monthly User Trends: First Seen Data Analysis

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To plot the trend of users that were first seen each month by month, you can use Mixpanel's Insights feature. Here's a step-by-step guide: 1. Navigate to the Insights report in Mixpanel. 2. Select the metric type as "Profile" or "Event" based on your requirement. If you want to measure the number of unique users that performed an event, select "Event". If you want to measure the total number of user profiles, select "Profile". 3. In the advanced settings of unique users, select the "MAU" (Monthly Active Users) function. This will count the number of users who performed an event within the last 30 days. 4. To visualize this data, you can choose from a variety of chart types. For instance, a line chart can help you understand how metrics trend over time. 5. If you want to further segment this data, you can use the "Breakdown" feature to break down your results by any property or cohort.Remember, the MAU count for a particular month looks at the last date in the time frame and counts 30 days back from that. So, for the month of December, it will count the total number of active users from December 2 to December 31.For more detailed instructions, you can refer to the following Mixpanel documentation: - Insights: Visualize trends and compositions within your data - Measurements Users Part 1> - Chart Types - Advanced Filter & Breakdown Usage

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To create a cohort that represents new users, you can use Mixpanel's Cohort Builder. Here's how you can do it: 1. Navigate to the Cohorts section in Mixpanel. 2. Click on "Create New Cohort". 3. Define the conditions that represent new users. For example, you might want to include users who performed a specific event (like "App Opened" or "Signed Up") for the first time in the last 30 days. 4. Save the cohort.Once you've created the cohort, you can use it to plot the number of users that used the app for the first time each month. Here's how: 1. Navigate to the Insights report in Mixpanel. 2. Select the metric type as "Cohort". 3. Select the cohort you just created. 4. In the advanced settings, select the "MAU" (Monthly Active Users) function. This will count the number of users in the cohort who were active within the last 30 days. 5. To visualize this data, you can choose from a variety of chart types. For instance, a line chart can help you understand how the number of new users trends over time.For more detailed instructions, you can refer to the following Mixpanel documentation: - Creating Cohorts - Insights: Visualize trends and compositions within your data - Measurements Users Part 1> - Chart Types - Advanced Filter & Breakdown Usage

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