Hi I have an B2B SMB business app from India where we are collecting user data & their events data to identify their pattern & usage , we collect basic consent from them but while implementation we need to understand where should be store data in EU or US , what are the different challenges users can face ?
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Mixpanel provides options to store your data either in the US or in the EU. By default, Mixpanel stores user data on its US Servers via the Google Cloud Platform. However, Mixpanel also provides you with the option to process and store your customers’ personal data in Europe via the EU Data Residency Program[^1^][^3^]. If you are based in India, Mixpanel has also expanded its Data Residency program to offer an India Data Residency[^5^]. This ensures that your data resides in India and that its handling meets the country’s regulations like the Digital Personal Data Protection Act.The choice of data storage location can have implications for your business. For instance, if the wrong Data Residency location was chosen before implementation, you will need to create a new project with the applicable data storage option and migrate all your existing data[^1^]. In terms of challenges, one key aspect to consider is the legal and regulatory implications of data storage. For many EMEA-based customers, sending data abroad (particularly to the United States) has become a bit of a challenge post-Schrems II[^4^]. Like the vast majority of businesses, Mixpanel now relies on a series of legal documents called Standard Contractual Clauses (SCCs) coupled with certain additional assurances to transfer information out of Europe[^4^].Mixpanel also helps you meet your privacy obligations by not tracking or collecting information from data subjects unless they opt-in to tracking or collection[^9^]. In conclusion, the choice of data storage location should be guided by your business needs, regulatory requirements, and the privacy preferences of your users. [^1^]: https://docs.mixpanel.com/docs/privacy/eu-residency#storing-your-data-in-the-european-union [^3^]: https://docs.mixpanel.com/docs/privacy [^4^]: https://mixpanel.com/blog/cookies-consent-and-the-gdpr-the-role-of-privacy-in-a-product-analytics-strategy/ [^5^]: https://mixpanel.com/blog/india-data-residency/ [^9^]: https://mixpanel.com/blog/cookies-consent-and-the-gdpr-the-role-of-privacy-in-a-product-analytics-strategy/
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I'm glad you found the information helpful. If you have any more questions or need further clarification on data storage with Mixpanel, feel free to ask. Whether it's about setting up projects, managing data privacy, or implementing Mixpanel's SDKs, I'm here to help.
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