Setting Up Campaign-Level Tracking and Reporting in Mixpanel
Iâm having difficulty comparing campaign performance due to ATT limitations. How do I set up campaign-level tracking and reporting in Mixpanel?
Iâm having difficulty comparing campaign performance due to ATT limitations. How do I set up campaign-level tracking and reporting in Mixpanel?
To tie campaigns to users using the method described earlier, you'll need to implement a combination of server-side and client-side tracking. Here's how you can do this: 1. Server-side attribution: When a user clicks on an ad and lands on your website or app, capture the UTM parameters or other campaign identifiers on the server-side. Here's an example of how to do this using Python:
python
from urllib.parse import urlparse
from mixpanel import Mixpanel
mp = mixpanel.init("YOUR_TOKEN")
def track_to_mp(request, event_name, properties):
if "Referer" in request.headers:
properties.update({
"$referrer": request.headers["Referer"],
"$referring_domain": urlparse(request.headers["Referer"]).hostname
})
utm_keys = ["utm_source", "utm_medium", "utm_campaign", "utm_content", "utm_term"]
utm_values = {key: request.args[key] for key in utm_keys if request.args.get(key)}
properties.update(utm_values)
properties["ip"] = request.remote_addr
mp.track(request.user_id, event_name, properties)
This code captures UTM parameters and referrer information from the request and sends it to Mixpanel [Server-Side Attribution](https://docs.mixpanel.com/docs/tracking-best-practices/traffic-attribution#server-side-attribution). 2. Client-side tracking: On the client-side, implement both first-touch and last-touch UTM tracking. This allows you to attribute users to their original acquisition channel and their most recent interaction. Here's a JavaScript example:
javascript
function campaignParams() {
var campaign_keywords = 'utm_source utm_medium utm_campaign utm_content utm_term'.split(' ')
var kw = ''
var last_params = {}
var first_params = {}
for (index = 0; index < campaign_keywords.length; ++index) {
kw = getQueryParam(document.URL, campaign_keywords[index]);
if (kw.length) {
last_params[campaign_keywords[index] + ' [last touch]'] = kw;
first_params[campaign_keywords[index] + ' [first touch]'] = kw;
}
}
mixpanel.people.set(last_params);
mixpanel.register(last_params);
mixpanel.people.set_once(first_params);
}
campaignParams();
This code sets both last-touch and first-touch UTM parameters as user properties [Last-Touch UTM tracking](https://docs.mixpanel.com/docs/tracking-best-practices/traffic-attribution#last-touch-utm-tracking). 3. User identification: When a user signs up or logs in, make sure to call Mixpanel's identify() method with a unique user identifier. This ties all the previous anonymous events (including campaign data) to the user's profile. 4. Use Mixpanel's ID Merge feature: This allows you to attribute cross-platform events as well as pre and post-login events to individual users. Implement ID Merge using Mixpanel's Client-Side SDK [ID Merge Implementation](https://www.youtube.com/watch?v=FnItIYNpBrM).
