Creating a Report to Analyze User Conversion Steps and Influences
How can I build a report to analyze how does a user convert to a step where I can compare one middle step influence the last step?
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To analyze how a user converts through a funnel and compare how one middle step influences the last step in Mixpanel, you can use the Funnels report with comparison events. Here's how you can build such a report: 1. Start by creating a basic funnel in the Funnels report with your desired steps.2. For the middle step where you want to compare different events, you can add comparison events. This allows you to see how different actions at that step influence the final conversion.To add comparison events: - Click on the "..." next to the step where you want to add comparisons - Select "add event comparison" - Choose the events you want to compare at that step3. Mixpanel will then compute a segmented funnel showing the percentage of users who reached each of these comparison events and how they converted to the final step.This approach allows you to directly compare how different actions at a middle step affect the overall funnel conversion.For a more detailed analysis, you can also use the "View as Flow" feature after creating your funnel. This allows you to see the paths users take between steps, including any comparison events you've added.Mixpanel Docs: Funnels - Comparison Events provides more information on how to set up comparison events in your funnel.Additionally, the Mixpanel Docs: Funnels - Conversion & drop-off Flows explains how to use the "View as Flow" feature for deeper insights into user paths and behaviors between funnel steps.By combining these features, you can create a comprehensive report that analyzes user conversion through your funnel and compares how different actions at a middle step influence the final conversion.
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I understand you want to compare the conversion rate with and without a particular step in your funnel. Mixpanel offers a feature called "Exclusion Steps" that can help you achieve this analysis. Here's how you can use it: 1. First, create your basic funnel in the Mixpanel Funnels report with all the steps you want to analyze.2. To compare the conversion rate with and without a particular step, you can use the Exclusion Steps feature. This allows you to exclude users who performed a specific event between two steps in your funnel.3. To add an exclusion step: - Go to the "Conversion Criteria" section - Click on "Advanced" - Select "Exclude users who did..." - Choose the event you want to exclude - Specify between which steps you want to apply this exclusion4. Run the funnel analysis with the exclusion step. This will show you the conversion rate without that particular step.5. Then, remove the exclusion step and run the funnel analysis again. This will give you the conversion rate with that step included.6. Compare the results of these two analyses to see if there's a better conversion rate when you include or exclude the particular step.This method allows you to directly compare the impact of including or removing a specific step on your overall funnel conversion rate.For more detailed information on how to use Exclusion Steps, you can refer to the Mixpanel Docs: Funnels - Exclusion Steps.Remember, when interpreting the results, consider the context of your user journey. Sometimes, a step might lower immediate conversion rates but lead to higher quality conversions or better long-term retention.
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