How can I identify users who accessed my site through a specific link?
How can I identify users who accessed my site through a specific link?
How can I identify users who accessed my site through a specific link?
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To identify users who accessed your site through a specific link, you can use Mixpanel's UTM parameter tracking and attribution features. Here's how you can accomplish this: 1. UTM Parameter Tracking: Mixpanel's JavaScript library automatically tracks UTM tags by default. This includes parameters like utm_source, utm_medium, utm_campaign, utm_content, and utm_term. You can add these parameters to your specific link to track users coming from that source.2. Initial UTM Parameters: Mixpanel also tracks initial_utm_parameters as a profile property, based on the first ever visit. This is particularly useful for identifying the original acquisition channel for users who make important actions on your site.3. Attribution Models: You can use Mixpanel's attribution models to segment key actions by relevant campaign information, allowing you to quantify the effectiveness of specific campaigns or links.To implement this: 1. Add UTM parameters to your specific link. For example: [https://yoursite.com?utm_source=specific_source&utm_medium=specific_medium&utm_campaign=specific_campaign](https://yoursite.com?utm_source=specific_source&utm_medium=specific_medium&utm_campaign=specific_campaign)2. Ensure Mixpanel is properly installed on your site. The JavaScript library will automatically capture these UTM parameters.3. In your Mixpanel reports, you can then filter or segment your users based on these UTM parameters to identify those who came through your specific link.For more detailed information on UTM tracking and attribution in Mixpanel, you can refer to the Traffic Attribution documentation.Remember that by default, UTM parameters are persisted across events as Super Properties. If you want to change this behavior to be more compatible with Mixpanel's attribution models, you can use the SDK initialization option {stop_utm_persistence: true} to disable UTM param persistence.
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