Updating Properties with Webhooks and Group IDs: What You Need to Know

Juan I. · 2025-04-06 20:08:47.735859+00

im trying to update a property from a group id, can I directly update with a webhook to point directly to the group id? does it have a distinct id as the users?

Yes, you can update group profile properties directly using Mixpanel's API. Group profiles are similar to user profiles but are identified differently.For group profiles: - Instead of distinct_id (which is used for users), groups are identified by a combination of group_key and group_id - The group_key is the event property that connects event data to a group (e.g., "company") - The group_id is the specific identifier for a group (e.g., "mixpanel", "company_a")To update a group property via a webhook or API call, you would need to make a request to the /groups API endpoint. The request should include the $token, $group_key, $group_id, and the properties you want to set in the $set operation.Here's an example of what the JSON payload would look like: LBKS{ "$token": "YOUR_PROJECT_TOKEN", "$group_key": "company", "$group_id": "mixpanel", "$set": { "Industry": "Analytics", "Name": "Mixpanel" } }LBKSThis is different from user profiles which use distinct_id as their primary identifier. Group profiles have their own separate identification system using the group_key and group_id pair.Mixpanel SDKs: Javascript provides more details on setting group profile properties.

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