Storing Account-Level Usage Data in Mixpanel: Best Practices
kapa.ai is there a good way to store usage data in mixpanel, beyond events - at the account level (not user level)
Yes, Mixpanel offers a way to store and analyze data at the account level beyond individual user events. This is possible through a feature called Group Analytics.Group Analytics allows you to analyze behavioral data at a customized group level, such as by account, company, or any other way you want to aggregate your data. This feature is particularly useful for B2B companies that want to understand behavior at the account or company level rather than just the individual user level.Here are some key points about Group Analytics in Mixpanel:1. It's available as an add-on package for customers on Growth and Enterprise plans Group Analytics.2. It allows you to establish an event property other than the distinct_id (which is used for individual users) as an identifier. This could be a company ID, account ID, or any other group-level identifier Group Analytics.3. You can create group profiles that capture demographic group attributes, enabling you to cohort groups based on characteristics like industry, company size, or account type Tracking Strategy.4. Group Analytics can help answer questions like: - What companies are engaging the most with a product? - How are events triggered at an account level? - What groups convert through a funnel to a goal event? Group Analytics Add-OnIt's important to note that implementing Group Analytics requires sending your events with the key of the group they belong to, and it can't be implemented retroactively for already ingested events Group Analytics Add-On.By using Group Analytics, you can effectively store and analyze usage data at the account level in Mixpanel, providing valuable insights beyond individual user events.
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To enable Group Analytics for your Mixpanel account, you'll need to follow these steps:1. Check your plan: Group Analytics is available as an add-on package for customers on Growth and Enterprise plans. If you're not on one of these plans, you'll need to upgrade first Group Analytics.2. Purchase the add-on: - If you're on the Growth plan, you can buy the Group Analytics add-on online through the Mixpanel pricing page. - If you're on an Enterprise plan, you should reach out to your Customer Success Manager or contact the Mixpanel Sales Team Group Analytics.3. Choose the number of group keys: - Online plans allow up to 6 group keys. - Enterprise customers can choose between 3 or 6 group keys Group Analytics.4. Define group keys: Once you have access, you'll need to define the group key(s) in your Mixpanel project settings. For example, if you want to track by company, you might set up a group key called "company_id" Group Analytics.5. Implement tracking: After setting up the group keys, you'll need to modify your tracking implementation to include the group identifiers with your events. This involves adding the group key as an event property when tracking events Group Analytics.Remember that Group Analytics can't be implemented retroactively for already ingested events, so you'll need to plan your implementation carefully Group Analytics Add-On.If you need further assistance with enabling or implementing Group Analytics, it's best to contact Mixpanel's support team or your account manager directly.
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