Sending Iterable Email Events to Mixpanel: A How-To Guide

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To send email send events from Iterable to Mixpanel, you can leverage Iterable’s ability to send events to Mixpanel for deeper analysis. According to the knowledge sources, Iterable offers an integration that allows you to send events (such as email sends) from Iterable into Mixpanel. These events are marked with the property “$source” to denote that they originated from Iterable.For detailed, step-by-step instructions on setting up this integration, you should refer to Iterable’s integration documentation on System Webhooks. This documentation will guide you through configuring Iterable to send the relevant events to Mixpanel.Additionally, it’s worth noting that certain messaging outreach events from Iterable, including emailSend, are exempt from Mixpanel’s MTU (Monthly Tracked User) calculations. This means you can send these campaign events to Mixpanel without affecting your MTU billing—users will only be counted towards MTU if they engage with a message, not just by being sent one Iterable Events into Mixpanel and MTU Exemptions.In summary: 1. Set up the integration using Iterable’s System Webhooks to send email send events to Mixpanel. 2. Events will be marked with “$source” in Mixpanel. 3. emailSend events are MTU-exempt in Mixpanel.For the technical setup, please follow the instructions in Iterable’s documentation linked above.

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To set up the webhook in Iterable to send events to Mixpanel, you should use Mixpanel’s data ingestion endpoint as the webhook URL. The specific URL depends on your project’s data residency: - For US Data Residency: [https://api.mixpanel.com/track](https://api.mixpanel.com/track) - For EU Data Residency: [https://api-eu.mixpanel.com/track](https://api-eu.mixpanel.com/track) - For India Data Residency: [https://api-in.mixpanel.com/track](https://api-in.mixpanel.com/track)Make sure to use the endpoint that matches your Mixpanel project’s data residency, as using the wrong endpoint can result in events being rejected or missing from your project Debugging: Validate your data and troubleshoot your implementation.If you are following Iterable’s documentation for webhooks, you will specify one of these URLs as the destination for your webhook payloads.

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