New Attribution Feature in Insights Report: Boost Your User Journey Analysis
Our long awaited Attribution feature is now available in the Insights report! 🎉 Now, you can use our multi-touch attribution models to assign fractional credit to each touchpoint in a user journey and learn which ones have the most influence on an outcome This new power will help you:
Identify the most effective touchpoints in the journey towards a key outcome like signup or purchase
Guide your spend and focus towards the highest performing touchpoint
Build a data driven strategy to improve conversion
A few questions you can ask using Attribution:
Which type of banners in our ecommerce site (home page, on the side, search page etc) are leading to more purchases?
Out of all the ads we are running (Facebook, YouTube, Twitter), which ones are driving the most signups?
We hope you enjoy using Attribution! Soon, we’ll be making this feature available in Funnels and Retention reports too
