Introducing Behavioral Breakdowns: Segment Users by Actions
🆕 🆕 🆕 It’s always been possible to segment users by who they are (ex. age, where they live, etc). But now, you can segments users by what they do (ex. amount of watch time, number of page views, amount of money spent). With our new feature, Behavioral Breakdowns, you can measure the correlation between what a user does and how that influences their product usage in other areas. Here are some examples that show how the insights from Behavioral Breakdowns can inform your approach in getting users to perform a key action:
- 1.
When trying to get users to Follow more accounts, you see that users who comment on 5 pieces of content within a week have a higher rate of following others. So, you make the comment button more visible to decrease the friction it takes to comment.
- 2.
To get more users signed up for your credit card, you target your emails to users that spend, on average, over $100 every time they shop on your eCommerce store because that segment is more likely to apply for a credit card.
Checkout the video below to see our product manager, Maverick L., go further into the power of Behavioral Breakdowns. https://www.loom.com/share/c0cc228cb4bc4e6c8ce25084178f8d30