2025 Media & Entertainment Product Analytics: Benchmark Your Metrics

March 05, 2025

Reading time: 1 minute

2025 State of Product Analytics for Media & Entertainment - How do your metrics measure up to the rest of the industry? 📺

In our 2025 media benchmarks report, we share data and insights collected from Mixpanel, encompassing 3+ trillion events, 14+ billion unique users, and over 2.7k media and entertainment companies. Get insight into:

Why one week retention rates fell for all but two subindustries
Key metrics to track for acquisition, engagement, retention
How to improve your product’s stickiness
Recommendations for improvement going forward

Find out what it takes to stand out, and download the report here!

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6 comments

Daniel D.
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what are the other industries youre planning on releasing?
Eric N.
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Let me ask the team right now. Will let you know once I hear back 🙏
Daniel D.
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Thanks! Am hoping for a B2b/Prosumer SaaS one
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Eric N.
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I’ll put in a good word with our team 👀
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Eric N.
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So it it is still pretty early in planning for what they will release next, so I don’t have a great answer for you. However, I did tell the team what you’d like to see next.
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Leo N.
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We want to know the health category 😜
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