Product Updates

With our improved relative comparisons, you can now calculate & visualize metrics for specific segments relative to others. We’ve also enhanced time comparisons, adding visualizations like comparing percent change over baseline or plotting metrics like YoY. Learn more >>

You can now add text to dashboards, making it easier to share the context behind your analysis or tell a compelling story around your data. Sometimes, a word is worth a thousand pictures. 

We’re thrilled to announce Mixpanel’s new Dashboard experience, a critical step in modernizing the way people use product analytics and increasing the value they extract from it. By reimagining Dashboards, we’ve made Mixpanel faster, more collaborative, and easier to use. With this new experience, you’ll notice:Common workflows are faster: Saving a report and adding it to a dashboard, for example, now requires half as many clicks.Existing reports are easier to find: Reports are always saved to dashboards, creating a folder-like system for your work. Now, when you save a report, you'll know exactly where to find it.Sharing content is simpler: Sharing and Permissions are set at the dashboard level, so all reports on a dashboard have the same settings. This makes sharing analyses with your team a breeze. Like what you see? Read more on our blog, The Signal, to learn why this new experience signifies a foundational restructuring of how people use Mixpanel—both individually and collaboratively. You can also check out our detailed help doc to walk you through exactly what these changes entail and how to use them effectively.

On top of Mixpanel’s existing direct integrations, you can now sync cohorts with any system that supports custom webhooks. Learn more >>

You can now sync cohorts from Mixpanel back into Segment! Utilize Mixpanel’s advanced segmentation and Segment’s vast partner ecosystem to better engage your users. Learn more >>

This fall update has been available to customers for about a month now. Live View isn’t only for debugging query results between now and the previous seven days anymore. We’ve extended its scope to your entire event history, and we’ve added an option to see the raw data in JSON mode. With these new tricks, Live View has a new name: Events. 

Funnel Time to Convert and Frequency bar charts are now available visualization options in dashboards. Previously, these visualizations were only available in the Funnels report. Use the "Change Chart Type" option on your dashboard card to access the new visuals. Learn more about Time to Convert and Frequency.  

You can now share your favorite Mixpanel dashboards across your entire organization—whether your teammates have a Mixpanel login or not. Show stakeholders your latest insights with the click of a button, collaborate cross-functionally in new, heightened ways, and make better product decisions, faster, with everyone's buy-in.Want to flex your data outside of your org? No problem. Share it with investors, agencies, customers, or post it on Twitter for all to see. Best of all, with optional password protection, your dashboards are only as public as you want them to be. Learn more »  

The new team member side panel reveals your teammates’ most viewed and recently created reports. Watch a quick video from our product engineering team to see how it works. Watch video »  

You can now navigate to a specific user group directly from the Insights report bar segment or trend line. See an unusual spike over the weekend? In one click, zoom in to see who caused it. Watch a quick video to see how it works.

Ever wondered who created or modified a specific event in Mixpanel? Now, you can track activity history for any event in Lexicon, our data dictionary. No more guessing what happened, or who you need to reach out to. Try it in Mixpanel.

The new cohort builder lets you group users by any combination of demographic and behavioral data. We added support for property aggregations, first-time filters, session events, Lookup Tables, and more. Learn more.

Lookup Tables let you map additional data to existing Mixpanel properties with a quick CSV upload or via an API. You can enrich your analysis with content metadata, CRM data, survey data,  NPS scores, product catalog, and more. Check out this blog post and video on how it works. 

Built on Flutter? Mixpanel now offers the Flutter SDK to make your implementation a breeze. Just like our React Native, iOS, and Android SDKs, it supports core analytics and offers high-quality documentation and access to our world-class support team. Check out dev docs. 

Whether you use Snowflake, Google BigQuery, Amazon Redshift, Postgress, or Databricks to store your event data, you can sync that same data to Mixpanel using the new Census integration. No separate SDK or pipelines required; just a couple lines of SQL in Census. Learn more in this blog post.

We added a new chart type to the Retention report so you can easily see if your retention metrics are improving or declining, segment them by different properties and cohorts, and add them to your dashboard. Try it in Mixpanel.

The latest update to Cloud Import lets you ingest data without spending too much time on data wrangling. You can now easily remap any data properties to match the Mixpanel default format. Here’s how it works. 

With our new Freshpaint + Mixpanel integration, you can quickly set up product analytics with codeless, point-and-click tagging. At the same time, the solution lets you augment your data with a code-based approach as you scale. Read more on the blog.

On Jan 1, 2022, we’ll be removing the Messages & mobile A/B testing feature from Mixpanel to double down our focus on product analytics. We’ve partnered with best-in-class messaging and experimentation partners who offer certified bi-directional integrations with Mixpanel for a smooth transition, and in most cases, preferred terms for Mixpanel customers. Read more about this change and what’s next in this blog post.

Gain a deeper insight into your campaign results with new bi-directional integrations with Kameleoon, Taplytics, and VWO. Plus, export your Mixpanel cohorts to these partners to run campaigns and tests based on product usage data. Learn more about Mixpanel’s new technology partners.

Fresh out of beta, Mixpanel’s React Native SDK is now available to all customers. Just like our iOS and Android SDKs, it supports core analytics and offers high-quality documentation and access to our world-class support team. Check out dev docs.

You can now search hidden entities and metadata (such as raw event names and descriptions). This comes in handy if you’ve been trying to find that one event that someone else accidentally hid. Simply select “Show Hidden Matches” in the dropdown to see the entities that match your search query.

We've redesigned the top navigation bar so you can find the information you need quickly, or browse any report and dashboard on the Library page – no matter where you are in Mixpanel.

Easily find out how various frequencies of step repetition in your funnel impact your conversion rates with the new Conversion Rate option in Funnels Frequency Charts.Learn more about Frequency Charts here. 

Funnels now lets you display metrics like conversion rate and average time between steps from the first funnel step in addition to from the previous funnel step.