Product Updates

Say hello to accurate event ordering with Millisecond Precision. Now, even if you have multiple events happening within the same second, Mixpanel has the power to decipher the exact sequence those events occurred.Check out any Flows report to view millisecond level of precision first hand! Before you can view events at Millisecond Precision, please make note of two key points:You need to update your SDK to ingest events with millisecond timestamp. All previous versions only track at second precision. The minimum versions that support ms timestamp are as follows: Swift - 3.3.0 Obj-C - 4.2.0 Android - 6.3.0 Flutter - 1.6.0 React Native - 1.5.0  Unity - 3.3.0 Javascript - historical versions have already been tracking ms timestamp. No action to be taken if using this sdk         Note: If you are sending data into Mixpanel via a CDP or the DWH, no change is required at               your end if you’re already tracking data at ms precision.Only forward looking data will be tracked at ms precision. This means that once you update your SDK, it will take some time to accumulate data with ms precision before you can start seeing it reflected in your analysis.  How would you know if you’re tracking events at ms precision?Go to the Events Page and check the time-stamp of an event. If you’re ingesting at milli-second precision, you will notice it in the time-stamp link below: We hope you enjoy a higher degree of accuracy with Millisecond Precision!

 Mixpanel’s charts and tables both provide a unique way to view data and capture insights. But, sometimes you’re only in need of the table. Or, you need both the chart and table for a holistic analysis. That’s why we’ve introduced Layout Controls and Visual Grouped Sort to give you control over the orientation of your report.  Layout ControlsWe’ve added three buttons to give you control over the viewable area of your charts and tables:Chart Focus: expand your chart so it is the only focus Split View: split screen between both your chart and table Table Focus: hide the chart completely to view the full, uncollapsed tableNow, you don’t have to scroll around trying to find the most relevant data view. Simply click your desired orientation and voila - the perfect view is automatically adjusted. Otherwise, you can drag the dividing handle to your preferred destination. Visual Grouped SortAcross all reports, data tables now include a hierarchal structures that reduces repetitive information. This update makes it easier to group together the same metric so you can compare the results side-by-side. Checkout the before and after:BeforeAfter

Making sense of your data just got a whole lot easier. In just two clicks, you can now View Users contributing to any event, at any point in time, across Insights, Funnels, and Retention reports. Save this list as a cohort. Export it as a CSV. And just like that, you have the data to find groups of users experiencing friction or dig deeper into what specific users are driving feature adoption. You can expect View Users to help:Learn what type of users are driving growth or stagnation: Each user’s properties and recent activities are readily accessible in View Users. This makes uncovering user themes fast - plus, you don’t have to leave the context of your Mixpanel report for this deep level of exploration. Take action on a group of users: View Users also helps with turning discoveries into actionable next steps. For example, you can leverage the Export to CSV button to grab the emails of a specific user group and plug them into an email campaign. Then, save that same group as a cohort in order to track their product usage after you send an email. Want to learn more? Checkout our help doc to walk through how View Users can be leveraged in each of our reports.     

Undo mistakes, shift query blocks and switch reports with lightning speed. Now, Mixpanel workflows are even faster with tools to quickly build, rebuild, and explore your reports. Undo / RedoWe’ve added shortcuts to make iterating between changes in your analysis blazingly fast. Cmd + Z to undo; Cmd + Shift + Z to redo. Change filters, date ranges, line vs bar chart, and go back in one second to compare before and after, or fix the view. Speed is the only constant. Drag & Drop Query BlocksSave valuable time by dragging and dropping an existing query block into a different section. Want to change your breakdown by cities into a filter by those same cities? Click and drag your query block from the breakdown section, place it into the filter section, and voila - no need to recreate your queries, simply drag and drop existing ones. Fluid Report TransitionsRealized you can find the answer to your question in a different report? No worries - Fluid Report Transitions preserves the parameters of your original question for quick, stress free report switching. Start in Insights and switch into Funnels, then into Flows, and back to Insights all while keeping the events, filters, breakdowns and date ranges you set originally - zero rebuilding required.

We’ve boosted Flows so you can better see which actions affect conversion. You can seamlessly switch from Funnels to Flows now, carrying over criteria like excluded steps, and you can breakdown paths by conversion & drop-off — all in a single, smooth visualization.Read more >>

You can now use Lexicon descriptions for group profile properties, helping you add more context for your metrics. No more guesswork about what a property means. Read more>>

With our improved relative comparisons, you can now calculate & visualize metrics for specific segments relative to others. We’ve also enhanced time comparisons, adding visualizations like comparing percent change over baseline or plotting metrics like YoY. Learn more >>

You can now add text to dashboards, making it easier to share the context behind your analysis or tell a compelling story around your data. Sometimes, a word is worth a thousand pictures. 

We’re thrilled to announce Mixpanel’s new Dashboard experience, a critical step in modernizing the way people use product analytics and increasing the value they extract from it. By reimagining Dashboards, we’ve made Mixpanel faster, more collaborative, and easier to use. With this new experience, you’ll notice:Common workflows are faster: Saving a report and adding it to a dashboard, for example, now requires half as many clicks.Existing reports are easier to find: Reports are always saved to dashboards, creating a folder-like system for your work. Now, when you save a report, you'll know exactly where to find it.Sharing content is simpler: Sharing and Permissions are set at the dashboard level, so all reports on a dashboard have the same settings. This makes sharing analyses with your team a breeze. Like what you see? Read more on our blog, The Signal, to learn why this new experience signifies a foundational restructuring of how people use Mixpanel—both individually and collaboratively. You can also check out our detailed help doc to walk you through exactly what these changes entail and how to use them effectively.

On top of Mixpanel’s existing direct integrations, you can now sync cohorts with any system that supports custom webhooks. Learn more >>

You can now sync cohorts from Mixpanel back into Segment! Utilize Mixpanel’s advanced segmentation and Segment’s vast partner ecosystem to better engage your users. Learn more >>

This fall update has been available to customers for about a month now. Live View isn’t only for debugging query results between now and the previous seven days anymore. We’ve extended its scope to your entire event history, and we’ve added an option to see the raw data in JSON mode. With these new tricks, Live View has a new name: Events. 

Funnel Time to Convert and Frequency bar charts are now available visualization options in dashboards. Previously, these visualizations were only available in the Funnels report. Use the "Change Chart Type" option on your dashboard card to access the new visuals. Learn more about Time to Convert and Frequency.  

You can now share your favorite Mixpanel dashboards across your entire organization—whether your teammates have a Mixpanel login or not. Show stakeholders your latest insights with the click of a button, collaborate cross-functionally in new, heightened ways, and make better product decisions, faster, with everyone's buy-in.Want to flex your data outside of your org? No problem. Share it with investors, agencies, customers, or post it on Twitter for all to see. Best of all, with optional password protection, your dashboards are only as public as you want them to be. Learn more »  

The new team member side panel reveals your teammates’ most viewed and recently created reports. Watch a quick video from our product engineering team to see how it works. Watch video »  

You can now navigate to a specific user group directly from the Insights report bar segment or trend line. See an unusual spike over the weekend? In one click, zoom in to see who caused it. Watch a quick video to see how it works.

Ever wondered who created or modified a specific event in Mixpanel? Now, you can track activity history for any event in Lexicon, our data dictionary. No more guessing what happened, or who you need to reach out to. Try it in Mixpanel.

The new cohort builder lets you group users by any combination of demographic and behavioral data. We added support for property aggregations, first-time filters, session events, Lookup Tables, and more. Learn more.

Lookup Tables let you map additional data to existing Mixpanel properties with a quick CSV upload or via an API. You can enrich your analysis with content metadata, CRM data, survey data,  NPS scores, product catalog, and more. Check out this blog post and video on how it works. 

Built on Flutter? Mixpanel now offers the Flutter SDK to make your implementation a breeze. Just like our React Native, iOS, and Android SDKs, it supports core analytics and offers high-quality documentation and access to our world-class support team. Check out dev docs. 

Whether you use Snowflake, Google BigQuery, Amazon Redshift, Postgress, or Databricks to store your event data, you can sync that same data to Mixpanel using the new Census integration. No separate SDK or pipelines required; just a couple lines of SQL in Census. Learn more in this blog post.

We added a new chart type to the Retention report so you can easily see if your retention metrics are improving or declining, segment them by different properties and cohorts, and add them to your dashboard. Try it in Mixpanel.

The latest update to Cloud Import lets you ingest data without spending too much time on data wrangling. You can now easily remap any data properties to match the Mixpanel default format. Here’s how it works. 

With our new Freshpaint + Mixpanel integration, you can quickly set up product analytics with codeless, point-and-click tagging. At the same time, the solution lets you augment your data with a code-based approach as you scale. Read more on the blog.

On Jan 1, 2022, we’ll be removing the Messages & mobile A/B testing feature from Mixpanel to double down our focus on product analytics. We’ve partnered with best-in-class messaging and experimentation partners who offer certified bi-directional integrations with Mixpanel for a smooth transition, and in most cases, preferred terms for Mixpanel customers. Read more about this change and what’s next in this blog post.