🚀 New feature! 🚀 Save Formulas so your team can trust and reuse calculated metrics. Many of our users leverage our Formula functionality to build metrics like Bounce Rate, Cost-Per-Conversion or NPS, but we're taking that a step further. Introducing Saved Formulas -- now, you can create a Formula that everyone in your organization can reuse and trust is accurate. Some of the main pain points this solves are:
Every time you need to analyze NPS in a new report, you don't have to create a Formula from scratch
Everyone in your organization can trust that this NPS calculation is correct, so they don't need to come up with their own definition
The owner of the NPS formula calculation can ensure that it fits the context of their company
You can learn more on how to create a Saved Formula here: https://docs.mixpanel.com/changelogs/2023-11-09-saved-formulas
🚀 We’ve added new functionality to Formulas! https://www.loom.com/share/54e63ef9026f4412a1ae86abc6f6e6cd Now, Formulas behave like other metrics:
add a Formula similarly to how you add an event
after adding a Formula, the original events don’t disappear so you can compare these metrics in the same visualization
you can hide your original events if you want to focus on just the Formula
Formulas can be reordered without any adjustments to help setup your ideal visualization
We hope this improved usability helps you encounter less roadblocks and speed up your analysis workflow - feel free to leave a message in the thread if you have questions!
🆕 🆕 🆕 It’s always been possible to segment users by who they are (ex. age, where they live, etc). But now, you can segments users by what they do (ex. amount of watch time, number of page views, amount of money spent). With our new feature, Behavioral Breakdowns, you can measure the correlation between what a user does and how that influences their product usage in other areas. Here are some examples that show how the insights from Behavioral Breakdowns can inform your approach in getting users to perform a key action:
When trying to get users to Follow more accounts, you see that users who comment on 5 pieces of content within a week have a higher rate of following others. So, you make the comment button more visible to decrease the friction it takes to comment.
To get more users signed up for your credit card, you target your emails to users that spend, on average, over $100 every time they shop on your eCommerce store because that segment is more likely to apply for a credit card.
Checkout the video below to see our product manager, Maverick L., go further into the power of Behavioral Breakdowns. https://www.loom.com/share/c0cc228cb4bc4e6c8ce25084178f8d30
