👋 Hey everyone! The Mixpanel EMEA marketing team have been sitting on some data that's too good not to share with this community. We just wrapped up one of our biggest research projects to date, analysing 423 billion user events across global ecommerce operations. The EMEA findings are turning heads and we think every ecommerce leader in this group should see them. Here's everything we've put together, and why it's worth your time: 📊 The 2026 State of Digital Analytics Report We benchmarked ecommerce performance across 8 industries and 4 global regions. EMEA's numbers tell a story that goes deeper than market conditions.
Engagement down 48% YoY
Actions per user is the lowest globally.
Weekly retention nearly 20 points behind APAC
The report breaks down exactly what's driving it, what high-performing teams are doing differently, and the metrics that move the needle on acquisition, engagement, stickiness, and retention. → Download the report. ✍️ What 423 billion events told us about EMEA ecommerce growth If you want the "so what" without diving through the full dataset first, start here. This analysis unpacks the single biggest shift happening across ecommerce right now. The blog covers everything from chasing acquisition volume to building genuine user habits and why EMEA teams are feeling it most. It also explains the difference between metrics that predict durable growth and the vanity metrics that create noise. A quick read that reframes how you think about measurement. Read the blog. ✅ The 2026 EMEA Ecommerce Opportunity: Blind Spot Diagnostic This one's our favorite. It's a one-page checklist built directly from the report findings. Focusing on four areas where EMEA teams are consistently losing visibility without realising it: localisation gaps, measurement failures, retention unknowns, and missed opportunities. It takes about 60 seconds to complete. Most teams find at least one blind spot they weren't expecting. And the good news is, every single one is fixable. → Download the diagnostic checklist. As always, happy to answer any questions in the thread and would love to hear what resonates with your team. Best, The EMEA Marketing Team
