I set up a Mixpanel report with the following configuration:
BookingCompleted (Uniques β Last Segment β Participation)
SignupCompleted (Uniques β Last Segment β Participation)
Loaded a Page (Uniques β Last Segment β Participation)
Breakdown: Attributed by UTM Campaign (30 Day Lookback)
Filter: Only specific UTM campaigns
The result is that some campaigns show thousands of "Loaded a Page" events but only a few "BookingCompleted".
My questions are:
- 1.
Is this the correct way to measure conversions attributed to each UTM campaign?
- 2.
With the "Attributed by UTM Campaign (30 Day Lookback)" breakdown, does Mixpanel assign conversions only to the last-touch UTM campaign, or distribute attribution to all campaigns a user interacted with?
- 3.
Since I used Participation, I thought it would reflect multi-touch contribution. Is my current setup correct to evaluate this?|
I just want to confirm if this is the right approach, or if I should adjust my query differently.
