Marija K.

I'm trying to align properties across a funnel. One event has the ID I need inside an object, but the other events have it at the top level. Is it possible to surface nested property via Custom Property feature with a new name so the Funnel tool recognises them as the same property? Specifically, I want to map the nested value to a Custom Property that shares the same name as the top-level property on my other events.

Can you explain the persistence logic for UTM parameters in our event-level tracking? Specifically, do UTM values follow a 'Last-Non-Direct Click' model where they are stored in the user's session/cookie and appended to all subsequent events until a new UTM source is detected?