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How do I pin a board in the “Your Boards” section of Mixpanel?

Our company uses UTM_Campaign data to gain insights by comparing how users are being acquired through various campaigns via charts. In the case of a Unique User setting, if a user initially enters through Meta (tracked via initial_UTM Campaign) and then re-enters the next day through Google, does the Regular UTM_Campaign count increase by 1 for both Meta and Google campaigns, or only for Google?

What is the difference between initial_UTM Campaign and a regular UTM Campaign, and what is the clear definition of a UTM Campaign?

When a user clicks on our UTM link and proceeds directly to make a reservation, does Mixpanel count it as a conversion only in that session? Or, if the user leaves the page and later returns to complete the reservation, does Mixpanel still track it as a conversion attributed to the UTM link?