We currently use an ‘emailed_supplier’ event to capture lead generation. While there are follow-up actions that help us determine whether a lead is high-quality, those actions are triggered through a third-party system that limits how many properties we can attach to them.
By contrast, our ‘emailed_supplier’ event contains a rich set of properties that drive key analyses—such as channel performance and product performance. If we could include a custom property on ‘emailed_supplier’ that flags whether the lead is high-quality, it would greatly simplify our downstream reporting.
