QUESTION - Control Group performing better than Ca...
# questions
i
QUESTION - Control Group performing better than Campaign Group… Why? We currently use Braze as our CRM of choice and have an onboarding campaign that has been live for 2 weeks. The issue that I have noticed is that our control group is achieving a higher conversion rate than our campaign group. Specifically, it’s taking campaign group almost twice as long to complete some of the key conversion events when they have been in the group receiving email comms. (noting that we have minimal emails included in this campaign, so I would be very surprised if the emails themselves are the issue). My main concern is that perhaps something isn’t setup in Mixpanel properly, but I have also contacted Braze to discuss this further with their team. Has anyone experienced something similar before and potentially has some recommendations on how to troubleshoot this issue?