Hi there, I've been assigned to a project where we...
# questions
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Hi there, I've been assigned to a project where we basically want to compare the performance of a product against expected demand (i.e. search term data). We want to see how the trend in product-usage (in our case, media copies) compares to the trend in search term data over a period of time. We use Mixpanel (of course). How do you recommend I go about doing this? I'm also trying to gauge the average discrepancy between the trend lines for the two variables named above. I'm thinking a regression and residual analysis might be the route to go, but I'm not sure that that's right?