Question regarding Flow reports and how to use the...
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Question regarding Flow reports and how to use them to identify churn: Right now we want to dig into what actions users do before they churn and I thought I could make use of flow reports but i am facing some issues. In the first screenshot is a flow report from a sample data set and at the bottom the “drop-off” indicates how many users did no event anymore in the given time frame, i.e. a good indicator for churn if a sufficient time frame was selected. as soon as I select a second event (second screenshot), the drop off does not represent “no event” anymore, but rather that the users did not do event 2 anymore in the given time frame (if I understood it correctly). Is there any way to create a flow report with multiple steps in which the drop-off actually represents the users that dropped out at that step and never came back?