Hey we’re a B2B business and I’m thinking about me...
# questions
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Hey we’re a B2B business and I’m thinking about measuring time to value. I can see how funnels can be used to measure the time it takes individual users to convert. But I’m really interested in how long it takes entire companies to exhibit a certain behaviour. We are using group analytics and I’ve been able to create cohorts of groups that have high/med/low usage of certain features. What I really want to do now is report on how long it takes companies to enter a cohort of significant usage. I can’t see that there’s a direct way of doing this? Any advise much appreciated!