Hello all! This is more of a general marketing tha...
# questions
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Hello all! This is more of a general marketing than Mixpanel-specific question, and if asking this isn't allowed I completely understand. We're running several customer acquisition ad campaigns on Facebook and Google. All of the ad URLs pointing to our site contain tracking parameters. My question is: is it a best practice to persist these parameters as users navigate beyond the initial landing page? I'm new-ish to Mixpanel, but I think Mixpanel can track user behavior after the landing page effectively in either scenario.