Really hoping for some wisdom here! :pray: We're l...
# questions
Really hoping for some wisdom here! 🙏 We're looking to implement GA4 alongside Mixpanel for our marketing team. One of the main reasons we chose Mixpanel, was due to it's aggregation of events at an account level (we're a b2b SaaS product). The biggest concern of our dev team at the moment, is that we won't be able to do this type of aggregation in GA4, and as such, the first lead that converted on our website, might not be the one who signed up to a paid plan, and in the future, if the initial lead is deleted as a user, then the revenue attribution will be lost. Are there any B2B software companies using GA4 here that we could talk to about how they have implemented GA4?