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How to distinguish users who are retargeted by paid channels from users who come back organically?

  • 12 August 2019
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"How to distinguish users who are retargeted by paid channels from users who come back organically?

I wonder if there is way to distinguish users who are retargeted by paid channels from users who come back organically? Reason is that it seems our retention rate is increasing over time but we recently started spending more on Facebook remarketing that lead to increasing retention rate. So I would like to filter out those who have been retargeted by paid channels from retention rate. We use Appsflyer btw.

Thanks in advance

Simpson" - Original Idea posted by @simpsonsim here.



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