One key question is still not addressed b funnels.
What share of unique users who started the funnel, converted EVER.
say we have a 2 step funnel.
A user can start the same funnel multiple times during 1 month.
- "Unique Users" funnel - will answer what share of users converted on the first time they did step1.
- "Total Conversions" funnel - will answer what share of times a user does step1, they convert to step2.
- What we need -- "Total Conversions Unique Users" - what share of users who did step 1 (no matter how many times they did it in this month), ever converted to step 2 (in the specified time frame)