Control group without A/B test on messages

  • 18 October 2019
  • 2 replies



I would like to be able to add a control group to a message without having to add a variant.

Most of the time, I want to test the efficiency of the message by checking behavior of those who got it versus those who did not. And I don't always have a different creative or message to test.


2 replies

Userlevel 3

mindcandy It sounds like this can be done by setting up a regular message and setting your target criteria to certain Cohorts.

For example you can create two different cohorts, then target one to receive it (User In this Cohort) and target one to not receive it (Users Not In this cohort). I attached some screenshots to better help see.

Does this help achieve what you are looking for?



Userlevel 2

I am simply saying that the option to have a control group only appears if you have selected to add an additional variant. However i would just like to be able to have a control group even if I only have the original message and no additional variants.