Hi, I’ve been researching more about activation for our SaaS product that I’m in charge of tracking. This excerpt is from Mixpanel Guide to product metrics Ebook:
Facebook identified adding 7 friends in 10 days as their activation metric when they were a start-up. They found it was a key milestone in driving long-term usage, and thus made adding friends a central part of their onboarding experience
My question is - what is the best way to do this in Mixpanel? Or if any of you have a framework or workflow how to identify this, it would be great. Or were you doing this manually? There must be some better way that I'm not seeing, right?
Basically I can explain my thinking - what I would want to do.
Take users who did an event (purchase event for example)
Specify another event (signup event for example)
And see the count of specific events that the users did in between those two events. And then maybe a median of those counts could be some sort of activation metric. Or am I thinking about it wrong?
I guess one way would be having a superproperty with some key event counts on the purchase event, so then in a funnel I could do a breakdown by this superproperty. But isn’t there another way how to do it? We don’t have such superproperties set up at the moment, so I wouldn’t be able to work with past data, and it would take quite a long time to get some relevant statistically significant results then.
Second idea I had was to use funnels and the frequency report. So set up a funnel of signup event and then another key event I have in mind to investigate, in a 14 day window (length of our trial), and see in frequency report how many times was that event completed. But that doesn’t seem to work either, I see all conversions from that cohort having frequency of just 1 even though that’s not true. Not sure if it’s bugged or whether I am doing something wrong.
Best answer by PeishanView original