Solved

What have you done to prevent your email messages going into spam?

  • 12 October 2018
  • 1 reply
  • 158 views

Userlevel 2
Badge

What are some methods to prevent my messages from being directed to spam? We've been testing a couple of email messages and they keep hitting our spam folders. Is it content or something else? Ideas?


icon

Best answer by sarahhorton 22 October 2018, 23:27

Hey Travis.. in our project authenticated DKIM so the emails are coming from our domain. Followed the instructions from https://help.mixpanel.com/hc/en-us/articles/115004602603

We also did some extensive research on marketing email content and A/B tested a couple of email variations. We found that too many gifs/videos were bad, not having our office address was bad, and super short emails were bad.


View original

1 reply

Userlevel 3
Badge

Hey Travis.. in our project authenticated DKIM so the emails are coming from our domain. Followed the instructions from https://help.mixpanel.com/hc/en-us/articles/115004602603

We also did some extensive research on marketing email content and A/B tested a couple of email variations. We found that too many gifs/videos were bad, not having our office address was bad, and super short emails were bad.


Reply