What are some methods to prevent my messages from being directed to spam? We've been testing a couple of email messages and they keep hitting our spam folders. Is it content or something else? Ideas?
Best answer by sarahhorton
Hey Travis.. in our project authenticated DKIM so the emails are coming from our domain. Followed the instructions from https://help.mixpanel.com/hc/en-us/articles/115004602603
We also did some extensive research on marketing email content and A/B tested a couple of email variations. We found that too many gifs/videos were bad, not having our office address was bad, and super short emails were bad.