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UTM Tagging

  • 12 September 2018
  • 4 replies
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I'm using the Mixpanel JavaScript library, and I was wondering...

Does Mixpanel automatically track UTM tags? If so, what tags are tracked?


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Best answer by donnastephenson 13 September 2018, 01:25

Based on their website (and my project data), it looks like they can provide the UTM source, campaign, term, medium, and content... etc. basically anything that's set up in your UTM parameters.


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Based on their website (and my project data), it looks like they can provide the UTM source, campaign, term, medium, and content... etc. basically anything that's set up in your UTM parameters.


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You're right, but that's only first touch utms. If OP wants last touch utms, they need to set it up on their end.


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Hi @willyv!

Both @donna.stephenson and @dianneb are correct -default UTM event properties are based on your UTM parameters, and if you want to see how a user found your site most recently, then you can set up Last-Touch UTMS, you can use the code snippet provided here.


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https://mixpanel.com/blog/2015/05/11/community-tip-last-touch-utm-tags/ :)


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