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tracking push notifications

  • 17 July 2020
  • 1 reply
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Hi

we are currently sending out push notifications from our back end (not using Mixpanel solution).

How can we track open rates/engagements of our push notifications in mixpanel? 

currently only using ios

 

Thanks

 

 

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Best answer by sgyory 18 July 2020, 19:00

Hey Tomricco,

 

If you are sending your own push notifications from your backend, you can still use Mixpanel’s API to track this data. I’m not sure how APN sends notifications for open rates and engagement of a push notification, but if you can receive this information on your server, you can use any of our server-side implementations or even our HTTP API.

At the end of the day, these metrics are easier to implement through Mixpanel’s push notification service (since they’re automatically tracked); however, with some additional steps you can definitely configure your own push notification data to be tracked in Mixpanel from your server. Moreover, if you want to configure your tracking to match Mixpanel’s tracking, you can check out the properties and data we automatically collect in this documentation here: How Push Opens Are Tracked in a Project.

Hope that helps!

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1 reply

Hey Tomricco,

 

If you are sending your own push notifications from your backend, you can still use Mixpanel’s API to track this data. I’m not sure how APN sends notifications for open rates and engagement of a push notification, but if you can receive this information on your server, you can use any of our server-side implementations or even our HTTP API.

At the end of the day, these metrics are easier to implement through Mixpanel’s push notification service (since they’re automatically tracked); however, with some additional steps you can definitely configure your own push notification data to be tracked in Mixpanel from your server. Moreover, if you want to configure your tracking to match Mixpanel’s tracking, you can check out the properties and data we automatically collect in this documentation here: How Push Opens Are Tracked in a Project.

Hope that helps!

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