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Should one ever compromise core brand values in favour of profitability, or more competitive market pricing/positioning when speccing a product?

  • 11 June 2020
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Should one ever compromise core brand values in favour of profitability, or more competitive market pricing/positioning when speccing a product?

People believe in brands values it could be risky to ignore or treat it less than should. Pricing a product is challenging here is a great blog post that might help “The Economics Of Subscription Prices” by Eric S Burdon https://link.medium.com/Dwi1c3ASK6. Keep in mind that you might want to run some experiments to see what works best, reducing price is the easiest choice and could last just for a while.


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