wanted to ask everyone around about messaging
which kind of messaging has been successful for your company?
Best answer by sarahhorton
we use email messages quite often at my company. we created a back to school campaign with discount codes and found our engagement grew after a couple of these messages. of course not all of them did, but we did see some conversion in our funnels.
also, i had reached out to mixpanel directly cos we were getting a lot of our emails marked as SPAM.. i learned a LOOOT about DKIM and they also suggested this article: https://blog.hubspot.com/blog/tabid/6307/bid/30594/A-Marketer-s-Guide-to-Getting-Past-Email-Spam-Filters.aspx#sm.001kufx7219ie4q10f02c4396zbix%22