Question

Is it possible to A/B test messages on a cohort where A does not receive any message?


We’d like to a/b test the efficiency of a message by keeping a control group (part of a defined cohort) not receiving a message and the other part receiving one. Is this possible in a non-manual way? To me, it looks like I only have the option to send two variants of a message, not to send one and not send.

 

Thanks very much


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