Is it possible to A/B test messages on a cohort where A does not receive any message?

We’d like to a/b test the efficiency of a message by keeping a control group (part of a defined cohort) not receiving a message and the other part receiving one. Is this possible in a non-manual way? To me, it looks like I only have the option to send two variants of a message, not to send one and not send.


Thanks very much

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