Let’s say I have an app that lets users create playlists. I want to be able to be able to create profiles for playlists in the same way as I do for users. I would like to be able to pull up a given play list and see what songs are on in, how many people are following it, whether it is a draft of published, when it was last updated, etc. I want to be able to segment and analyse playlists in the same way that i can with user profiles.
Is this possible? How do I learn more about how to do this. I don’t even know what terms to search for at the moment, so any pointers would be much appreciated.
Best answer by jxsh
For anyone else following this, I managed to get on a call with the Mixpanel support team and I can definitely say that what I am looking for is the Groups feature.
This is a paid add on. My initial hesitation here is whether or not group is just for groups of users. I can clearly say that you can make anything a group. So you could make a group of users (like a company) but you can also makes groups out of anything (playlists, article, ticket, etc).
More on the details here https://help.mixpanel.com/hc/en-us/articles/360025333632
Basically setting up groups lets you run all the same analysis you can with a user but from the perspective of a playlist or a ticket or a company.
You also get user profiles for each of you group entities.
So this is exactly what I was looking for.