Epic v Apple ; In-App Purchase ; Strategy?

  • 16 September 2021
  • 0 replies

Hello there fellow Product Managers and App Developers, 

As many of you know, last week a judge enjoined Apple from requiring app developers to only use IAP as their payment mechanism for things like app subscriptions. If this injunction is not itself enjoined, it will go into effect on December 9th, 2021. 

I was hoping to start some dialogue about what strategies you’re thinking about? I’ve seen some folks intending to charge 30% to 50% more for IAP transactions with cheeky calls to action letting folks know that paying elsewhere is far cheaper.

As for me, I’m not sure what direction we will take, but we’ve long felt abused by Apple’s app tax and are excited about the prospect to avoid it in the future.

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