Question

A Guide to Product Metrics

  • 29 April 2019
  • 4 replies
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  • Mixpanel Community Team
  • 431 replies

One metric is never all that matters. Build a framework that fits your business and your goals. Our guide can help. Learn more: https://discover.mixpanel.com/content-download-guide-to-product-metrics.html



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Really helpful, thank you for sharing @cherise!



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Does anyone have industry specific examples for Consumer Tech? Specifically with regard to activation and engagement.


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Hey @michael.suiter -

I can see how it would vary from one product to another, but following the pattern of questions introduced in this guide:

Activation: 'What percentage of new users have onboarded and experienced your product’s value?'

We aim for users to download the app and complete a purchase within a week of signing up.

Engagement: 'How engaged are your active users?'

We typically think about engagement as the volume of app downloads and their subsequent recurring visits to our app/ purchases. Furthermore we like to ask - After a user completes their first purchase how likely are they to keep visiting the app and interacting with the product.

Does that help?


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@michael.suiter As you start to think about your key metrics, these two threads may be helpful for you as well:


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