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A Guide to Product Metrics
Userlevel 6
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Really helpful, thank you for sharing
- Mixpanel Employee
- 13 replies
-
16 July 2019
Does anyone have industry specific examples for Consumer Tech? Specifically with regard to activation and engagement.
Hey
I can see how it would vary from one product to another, but following the pattern of questions introduced in this guide:
Activation: 'What percentage of new users have onboarded and experienced your product’s value?'
We aim for users to download the app and complete a purchase within a week of signing up.
Engagement: 'How engaged are your active users?'
We typically think about engagement as the volume of app downloads and their subsequent recurring visits to our app/ purchases. Furthermore we like to ask - After a user completes their first purchase how likely are they to keep visiting the app and interacting with the product.
Does that help?
Userlevel 6
+3
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