Question

What's the difference between 'Identify', 'unique_id' and 'distinct_id'? and When to use each of them?

  • 2 November 2021
  • 1 reply
  • 10 views

Hey!

I started using Mixpanel just recently (Implemented it using GTM) and im not sure i fully understand the difference between 'Identify', 'unique_id' and 'distinct_id'.

Which one should i send with each event? And when exactly should i use Identify?

Hope someone can help me figure it out :)

Thanks!


1 reply

Userlevel 4
Badge +5

Hey @Navelahav we have an explanation of the differences here but I’m not sure how this plays into GTM https://help.mixpanel.com/hc/en-us/articles/360041039771. Let me know if this helps?

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