I am using an external CRM tool (customer.io) and am looking to set up the UTM parameters that will allow me to track individual users and their subsequent events against any tracked links they might click on. Customer.io allows me to set up automated UTM’s with multiple parameters, one of which is to append a user’s uuid.
What is the best way to map user email clicks against events? Should I add an extra UTM parameter such as “utm_uuid”? Does mixpanel easily map a utm uuid against its own user uuids?
As an example: I send out an email with a tracked link saying “buy this widget”. 500 users click and do 1 of 2 actions: put widget in “save for later”; or buy widget.
How do I best track which players clicked the link and did which action afterwards?
Best answer by Affan
So it all depends on the level of tracking that you have in website like are you doing identify if a user is already logged in?
You need to set up tracking for “save for later” and “Buy Widget” and there is nothing required from Customer.io except for automated UTM’s.
You can then use Mixpanel reports parameters like utm_source etc to identify how many users purchased and how many clicked on Save For Later in Mixpanel.