User vs Group Profiles

  • 5 January 2021
  • 1 reply

From my reading, it feels like there is really not much of a difference between user and group profiles. We can pretty much accomplish the same thing via the group profiles that we could accomplish in user profiles. Can anyone tell me, if I am reading this differently or wrong?

1 reply

Userlevel 3
Badge +1

If it is a consumer product where user is the only group you need to pivot your reports on you won’t need group analytics. It is useful for specific businesses where other groupings may be required. For example, B2B businesses where an account may have multiple users and apart from user-level, you also want to be able to track activities at company level.

In the B2C products I have worked on, never felt the need.