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User segmentation by Google Ads Search Keyword

  • 19 August 2021
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Hi! I am using a segmentation(breakdown) by country, source, medium etc. I am happy.

But more powerful analysis is making breakdown by google ads search keyword. A kind of dynamic hypertargeting.

Is this possible or not? There is not such tutorial…. Hope it is possible.

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Best answer by HannahMaslar 26 August 2021, 22:16

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Hi Dai!  If I'm understanding your question correctly, it would depend on the utm parameter you're associating with they keyword, if you're doing that at all, usually it’s adding a breakdown for utm_term

Check out this documentation https://help.mixpanel.com/hc/en-us/articles/115004561786-Track-UTM-Tags

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