Trak merchant rather than User using Website

  • 24 December 2021
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We work on a similar concept as Shopify, except or the Market Place concept, the Merchant brings the audience (called consumers from here on) to the platform and they are the one who make the purchase, choose among options available and sometime just drop off without actually availing the service. We however want to track data at a merchant level as they are our real drivers. I can still track individual merchant using custom filters in initial steps.

However i want to track things like the most in demand merchant, merchants who are getting repeat orders/have repeat customers., average number of products they have on platform, average revenue per merchant

Could you suggest how to go about that either with consumer level recording and modifying report configuration in mixpanel or altogether fresh implementation in MixPanel from scratch


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