Question

Sending Data to Mixpanel from DataLayer

  • 11 November 2021
  • 1 reply
  • 14 views

Hi!

 

We have built a vendor-agnostic, flat dataLayer and want to send these events & properties to Mixpanel now. Traditionally, you create an Event Tag in Tag Manager (what ever Tag Manager it is) and send it to the Analytics end-point of your liking. 

 

I have quickly scanned the source library, but was not able to find anything regarding dataLayer documentation for Mixpanel.Is there documentation available? Looking forward to an answer.

 

Best,

Steven


1 reply

Userlevel 4
Badge +2

Hello @StevenCND, Yes you can send events to Mixpanel via dataLayer.  You need to utilize HTML tag of GTM for this.

Basically you will trigger the Mixpanel code via HTML tag and read values from dataLayer to send that to Mixpanel.

 

 

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