Question

More traffic on Google Analytics than Mixpanel

  • 5 January 2021
  • 0 replies
  • 17 views

Hi All.

 

We are currently using Google Analytics and Mixpanel on an e-commerce/subscription website.

 

We deploy those to GA and MP using Google Tag Manager.

 

The triggers for GA and MP are the same.

To track Page View with MP I am using GTM variables for the Page Title, Page Path, and a simple device type breakdown.

mixpanel.track(
    "Page View",
    {"page_path": "{{Page Path}}",
    "page_title": "{{Get Page Title}}",
    "device_type": "{{mobile, tablet or desktop ?}}",
    });

The problem

On a given period, there is usually 15% more traffic on Google Analytics. 

There is a bit more missing on iOS (around 20%)

 

Our main source of acquisition is paid ads.

 

Du you have any idea how I can troubleshoot this problem ? 

I am running out of ideas.

 

Thank you,

Greg.


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