Hi All.
We are currently using Google Analytics and Mixpanel on an e-commerce/subscription website.
We deploy those to GA and MP using Google Tag Manager.
The triggers for GA and MP are the same.
To track Page View with MP I am using GTM variables for the Page Title, Page Path, and a simple device type breakdown.
mixpanel.track(
"Page View",
{"page_path": "{{Page Path}}",
"page_title": "{{Get Page Title}}",
"device_type": "{{mobile, tablet or desktop ?}}",
});
The problem
On a given period, there is usually 15% more traffic on Google Analytics.
There is a bit more missing on iOS (around 20%)
Our main source of acquisition is paid ads.
Du you have any idea how I can troubleshoot this problem ?
I am running out of ideas.
Thank you,
Greg.
