Question

Funnel not showing data correctly - insights and people's tab is however

  • 11 April 2019
  • 1 reply
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We have set up a very basic funnel - landing page --> payment page --> success page.

We run into a problem when we are viewing the funnel. We see landing page --> payment page --> but when we get to the success page we only notice around 1/5 of those who actually subscribed.

When we look within insights and the people's tab - it shows those who converted to match with our actual conversions.

Something to point out - when a user is on the landing page - 4/5 of the five buttons go to directly to the payment section of the payment page - the other 1/5 goes to the top of payment page. That is to say 4/5 goes to oilprice.com/global-energy-alerty/signup#payment - I wonder if this is affects the funnel? It shouldn't however if the data is within insights / people.

The only issue is within the funnels. Any ideas as to why this may be happening?



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Hey @mscott ! I do not think comparing the conversions that happen in Funnels should be compared to the People or Insights reports as they do different things. There is an old post here https://community.mixpanel.com/questions/474/adding-same-events-in-a-funnel.html on how Funnels works... Funnels is like following a user through a path. This could be the reason you do not see the exact numbers that you see in your People or Insights reports. Another resource I usually refer to is their Funnels Deep Dive article, they have a section on loose ordering and examples on how it is calculated https://help.mixpanel.com/hc/en-us/articles/115004561926-Funnels-Deep-Dive#loose-ordering

Hopefully this helps explain the different numbers you are seeing!


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