Question

Discrepancies in actual leads generated vs leads tracked in Mixpanel

  • 9 January 2019
  • 7 replies
  • 298 views

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Hi everyone,

We have a conversion event set up to track leads on button clicks. We have the conversion event showing as being tracked correctly, though only a fraction of the actual leads we are generating on our site are actually being tracked within analytics in Mixpanel.

Anyone know what might be causing this?



7 replies

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Anyone? :)


Userlevel 4
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Hi @connorgp,

Could you please specify a bit more the case and the question?

Thanks


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@IvanMuniz Hey sorry, I did not see your reply earlier. We have our mixpanel code installed on the site, and we have a conversion event to fire on button clicks of a form we are using for lead gen. When we take the actual number of leads we have generated with the form (we have these in a database and can count the exact number of leads we received in a specific period), and compare it with the number of button click conversion events that are tracked with Mixpanel -- we have two different numbers.


Mixpanel's button click conversion events are tracking significantly less conversions. Does this make sense?


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Hey guys, my team is also facing the same issue. 

 

@ivanmuniz @connorgp did you manage to fix this please? If yes, how please?

Userlevel 4
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Hey, it seems that, or they are capturing leads through other part of the site, or there is a issue that is adding leads to de DDBB by mistake (another user action for instance). If you guys have tested the trigger on QA and it works, what I´m saying could be probable. I´d test again than button, with all identity cases (logged, not logged, same account - two devices) an see what happens. And of course I´d review your DDBB looking for “wrong doors”.

Userlevel 3
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Server side vs client side. Everyone has this issue which are adblockers or any chrome extension that blocks tracking. I have 20% of my lead not showing up on mixpanel. To resolve it, I started to track client and server-side rendering

Userlevel 6
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Thank you for chiming in @ivanmuniz & @robin !

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