Hello,
What are the current, functional differences between identity() and alias() calls? From reading through the help documentation, it appears that the distinction was more clear before ID merge was implemented.
Right now we are using identify() to specify a known user ID from our own internal accounts and alias() to connect IDs that are sent from a third party integration that may not use our known user ID. In this case, alias makes conceptual sense, but is there any functional difference if we used identify() instead?
Thanks!
