Question

Can I get open, clicks, etc. data from Marketo?

  • 23 March 2021
  • 1 reply
  • 11 views

  • New Participant
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I can’t seem to find any helpful articles on integrating Marketo data with Mixpanel. I’ve looked into using Zapier, however it seems to be limited to handling new leads and not updating current customers/leads.

 

Does anyone have any experience in getting data such as opens and clicks into Mixpanel?


1 reply

Userlevel 3
Badge +2

Hello @Pete  you can setup a custom data pipeline that pulls data from Marketo and send to Mixpanel. Marketo’s webhook can be used for this https://developers.marketo.com/webhooks/

 

I will advise to plan and strategies what properties you would want to send especially user properties. Doing so can greatly enhance the data in Mixpanel.

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