One great thing about our funnel conversion is its ability to break down conversion by event properties. For instance, if you wanted to understand the purchase conversion rates by cities, you could create a 2 step funnel with Step 1: Add to Cart, and Step 2: Purchase, and use the event property “Cit...
We’ve recently released unbounded retention in our retention reports. Along with N-Day retention, we now have two different ways of measuring retention. So, what are the main differences and use cases for both? As can be seen in the above example, unbounded retention captures the users who come...
Michael wrote last week about how to create engagement buckets. That’s a fundamental start, but the next question analysts invariably ask then is: how do we track how users move from one state to another? In other words, how do we track if users are becoming more engaged, or less? And more crucially...
We’ve seen this question crop up a few times. Why could the breakdown of individual funnel conversions be higher than the overall conversion rate? Let’s look at this simple example that looks at Uniques in Specific Order within 1 day: Time Funnel Step Breakdown...
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